Fan Special:
Ice Cold Coca-Cola
Cool off with your choice of refreshing Coca-Cola or Coca-Cola Zero Sugar.
Red Raiders Were Game
Leveraging the digital Engagement Hub, fans grabbed an ice-cold Coca-Cola, tested their Texas Tech knowledge and explored additional touchpoints throughout Thirsty’s to unlock custom Coca-Cola gear.
With a refreshed fan flow in place, guests were able to slow down, grab a booth and dig into the experience, helping drive 75% of Engagement Hub users through Texas Tech trivia before they explored additional touchpoints in the space.